With Facebook the latest major advertiser to crack down on ICO promotions, let’s consider who the real winners and losers are, in this new way of funding start-ups
Traditionally, raising capital to fund a business has been done through a relatively narrow selection of options. If you were unable to bootstrap your business the old fashioned way and raise funding through private loans or investment, then you had to sell your idea (and a big chunk of the equity) to venture capitalists or angel investors – whose main aspiration for their funding was a healthy return over a strictly limited timeframe.