Launching any truly innovative product is hard. You have to create a market for it, rather than tap into an existing one, where everyone understands the need to be met and can simply be persuaded to
“Help me buy some cryptocurrency!”
I am not a financial advisor, I am not a cryptocurrency expert. But, I believe strongly in the importance of bitcoin in particular as the future of money, and in blockchain and decentralised ledger
Creating the Crypto Confidence Community
At risk of wearing out the ‘c’ key on my keyboard, today we’re introducing a new element to the BlockSparks ecosystem: The Crypto Confidence Community. Following the growth of the Crypto Confidence
Clarifying your blockchain brand messaging
Actually, forget about crypto and blockchain for a moment, and think about fast food. Think about the biggest fast-food brand in the world. You’ve heard of it, right? You’re aware of what they offer.
2018 in Blockchain and Crypto
It’s hard for the BlockSparks team to believe we’ve been working together for almost a year now… But in other ways, it feels like a lot longer. Such a lot has happened, within our new business and the
What we learned at the Malta Blockchain Summit
Unpacking the piles of business cards and leaflets, scribbled notes (amazing how much still depends on paper at these events), and nursing sore feet and an overflowing mind. Yes, I just got back from
Opinion: Why it would be bad for Bitcoin, to “find Satoshi”
I recently came across a post seeking crowdfunding to unmask the creator of bitcoin, Satoshi Nakamoto. No, I don’t intend to link to it. But when I last looked, the project had raised nearly half of
Why BlockSparks chose Estonia, for our business incorporation
As a fairly new limited company, one thing which occasionally confuses people looking at our documentation and online presence: our full name and designation as a business is BlockSparks OÜ. Why OÜ,
Launching an ICO or Crypto Startup? Where do you begin?
Are you really prepared, in good time, to launch your spectacular new ICO or blockchain startup? Creating a road map of planned milestones is a great idea for potential investors, to show your
Hi ho, hi ho, with a bad metaphor we go…
Just like the use of the word wallet to describe the place we hide our private keys rather than our cryptocurrency itself, I find myself struggling with the word ‘mining’ in relation to the generation
How the blockchain could feed the world
Blockchain technology is already making a significant impact on many developed-world industries - but what do you care about that, if you're one of the producers at the very foot of the food chain,
From automation back to the conversation: Why BlockSparks welcomes the new Twitter constraints
Across the team here at BlockSparks, we have been actively working with social media for business clients for many years. Since those early days of low adoption punctuated by frequent appearances of
Legacy Planning for your Crypto Assets
Too soon? Perhaps you’ve only just started purchasing a little bit of cryptocurrency here and there. It might not be worth much now - but just imagine what it could be worth in the future. Like any
Whitepaper blues: Avoiding mistakes which could damage your ICO
Back when I had my first launch we called them business plans, and they were just as essential then for raising funding for a new idea - although at that time, funding probably meant a bank loan
Why Telegram is not a social media strategy, even for Blockchain enterprises
While Telegram is widely used in the blockchain and cryptocurrency world and a community of crypto geeks and tech nerds has been long established there, the rest of the world isn’t quite so included