While Telegram is widely used in the blockchain and cryptocurrency world and a community of crypto geeks and tech nerds has been long established there, the rest of the world isn’t quite so included in this elite club. Telegram does a great job of getting the message out to the crypto clique, but that message now needs to travel much further if you want to raise investment and support for your product. The good news is that more and more non-techy, non-expert folk are starting to dabble in Bitcoin and other cryptocurrencies. So how do you get that information out there in a more easily understandable and accessible way?
Crypto and blockchain startups are going to need a solid foundation of online marketing to reach this new wave of potential customers. As people learn more about this phenomenon, which is still less than 10 years old, they are getting braver as their knowledge about cryptocurrencies grows. What platforms can brand new startups use to make their products available to mainstream audiences, and build and grow a community of B2B or B2C users, to take their idea from a concept through to commercial success?
Still an incredibly important network for businesses, Twitter is a way of reaching anyone in the world in a free and relatively easy way. Use of hashtags, lists, Twitter chats and good old fashioned networking works well for pretty much any other business, the new wave of business startups is no different. Twitter reaches both people and businesses, so if your customers are B2B or B2C you have every angle covered. So many news stories, blog posts and articles are shared on Twitter every minute that the average consumer has a never-ending supply of information. Adding your content to the mix, with clever uses of hashtags and sharing, can only improve your reach.
As we are all aware, the Facebook algorithms mean that our business page posts are now reaching fewer people than ever before, but don’t write off Facebook altogether. It’s all about creating and offering content that is shareable in its own right, giving people stories they will want to propagate on their own behalf, extending your reach to new audiences
We still have the option of free advertising in groups, yes it takes a little time to establish a Facebook group, to get it populated and working well, but the effort is worth it and you have a captive audience to wow with your extensive knowledge of the crypto world. We also have the option of paying for Facebook ads on pages – OK, a lot of people moan about being ‘forced’ to pay for a service that was once free, but come on people, Facebook is a business too and Mark Zuckerberg needs to be kept in the manner he is accustomed to doesn’t he? I strongly believe that we should be grateful for all the years we have had completely free advertising, and now am happy to pay the very small amount to boost my posts to reach a wider audience again.
LI is a strong platform for B2B marketing. Obviously if you’re a business you have to have a LinkedIn profile, surely every business has one, don’t they? How you choose to use that profile is the thing that can make all the difference. Firstly a good profile is a complete profile, treat it like it’s your CV, add all your education, qualifications, accomplishments and more then make sure you search out potential customers to connect with. Be clever and inventive with it. By posting regularly, sharing your own content and that of influencers and potential customers, you are making a name for yourself in the professional business world. There is a lot of competition out there, make sure you stand out from the crowd.
Remember that before investing in an ICO, a responsible speculator will want to check out who is behind the big idea, investigate the team they are going to put their funding into. Having a complete and professional LinkedIn profile is an easy way for them to check you out and see your history and recommendations on a globally-recognised platform.
Building a community
Whichever platform or social network you use for this, be it Facebook, Quora, Twitter, LinkedIn, Steemit, Medium, Telegram or wherever, building a community of people who are potentially interested in your product will prove you to be helpful, trustworthy and friendly, things that are so important in this ever-changing and quite possibly risky business world. Do your research about the best places to grow your networks, and have a go.
Telegram still works for hardcore cryptofans, traders and businesses, but for the ever-increasing mainstream audience, the new cryptocustomer, you need to cast your net a little further. Keep an open mind about the more traditional social media channels when you are planning your marketing strategy, if used correctly they still work, and if it ain’t broke, don’t fix it. Of course you should also join some really good Telegram communities too, to keep your eye on the ball and be bang up-to-date with all the latest news, just keep an open mind about the channels you should be spending your time on and don’t get too sucked in to just one or two.
And if you need support in developing your social media strategy – from a brief consultation to a full done-for-you service – use our contact form to start a conversation about how BlockSparks can support you in achieving your goals.